EFFECT OF INDIVIDUALISM, POWER DISTANCE, MASCULINITY, AND UNCERTAINTY AVOIDANCE ON ENTREPRENEURIAL ACTIVITY: A PERSPECTIVE FROM THE STATES IN NORTH-WEST NIGERIA

Culture is a very important predictor of the activities entrepreneur. Studies on national culture focus have been differences in different countries with regards to entrepreneurship. Understanding effect (individualism, power distance, masculinity and uncertainty avoidance) entrepreneurship single country remains scarce due lack research. Furthermore, findings previous studies revealed an inconsistency dimensions’ entrepreneurial activity some dimension(s) having positive or negative relationship. Thus, this paper examined north-west Nigeria because presence as it relates states region. A survey was conducted gather data. The results that individualism, masculinity, distance had activity. This study also found relationship between avoidance activity, which not consistent priori suggest according variables are chance. there significant difference among relation stated dimensions. recommends policymakers create awareness by educating society growing need importance More importantly, should develop relevant policies can improve spirit